About the Event

Harnessing AI: A Hands-On Workshop for Small Business Innovation

Presenter: Nick Burnett (Nick Burnett Consulting)

This workshop structure aims to not only educate but also inspire small business owners to practically apply AI technology in a manner that is directly beneficial to their operations. It encourages active participation and ensures that attendees leave with the knowledge and tools to make informed decisions about integrating AI into their business strategies.

Introduction (15 minutes)

- Overview of AI: What is AI and its various components

Module 1: Understanding AI Capabilities and Tools (30 minutes)

- AI Tools Overview: Introduction to a range of user-friendly AI tools that are beneficial for small businesses

Module 2: AI in Marketing and Customer Service (30 minutes)

• -  Customer Data Analysis: How AI can analyse customer data to provide insights into purchasing behaviours and trends.
• -  Personalisation Techniques: How to use AI for personalised marketing campaigns and improving customer engagement.
• -  Practical Exercise: Participants create a customer persona using an AI tool to tailor a marketing strategy.

Module 3: Using AI to supercharge Product Development and Innovation (30 minutes)

• -  How LLMs can accelerate the ideation process and support market analysis, helping businesses stay competitive and innovative.
• -  Product Development: Using an LLM to brainstorm product ideas, analyse market data, and create product descriptions.
• -  Use the LLM to generate a list of product ideas based on current market trends and customer preferences.
• -  Input competitor product data and ask the LLM to identify features lacking in the market.
• -  Have the LLM create detailed product descriptions and potential marketing slogans.\

Conclusion and Q&A (15 minutes)

• -  Review and Recap
• -  Future Implications
• -  Q&A Session

Post-Workshop Support: 1-hour virtual Q&A available to all participants to join.

The event will still be held at Arana Leagues Club. It will be a 2 hour event running 10am-2pm followed by lunch.The attendance fee will be $25 for Members and $38 for Non Members.

The Hills and Districts Chamber of Commerce Inc exists to support its members to achieve profitable and sustainable businesses and effective not-for-profit organisations.

We do this:

• through networking, information exchange and education;
• through developing apolitical, positive relationships and communications with all levels of government;
• by contributing to the wider social, health and well-being of our community.

Sponsored by: City of Moreton Bay

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